Welcome to my web page!

I am a Lecturer (Assistant Professor) in Marketing at the Department of Digital and Data Driven Marketing, Southampton Business School, University of Southampton. My research interests cover digital anthropomorphism, service marketing, sport marketing, and consumer well-being.

Before joining Southampton, I served as a Lecturer (Assistant Professor) in Marketing at Norwich Business School, University of East Anglia.

I have completed my Ph.D. in Digital Marketing and Technologies at Institute for Digital Technologies, at Loughborough University, London campus.

I was a visiting PhD student at the AFAR lab, Department of Computer Science and Technology, University of Cambridge.

Before Ph.D., I received my Master of Research (MRes) Sport Business Degree with Distinction from the Institute for Sport Business, at Loughborough University, and BSc Sport Economics and Management Degree at Beijing Sport University.

Core Skills

• Behavioural Research; Experimental Design; Quantitative; Qualitative; SEM

• Publications in the Top 3% of Classics Journal

• Grant and Funding Application

• Biometric Data Analysis (Eye-tracking/GSR)

• English (Fluent); Chinese (Native)