I am a Marketing Lecturer at Norwich Business School, Univerity of East Anglia, and have recently completed my Ph.D. in Digital Marketing and Technologies at Institute for Digital Technologies, at Loughborough University, London campus.

I was a visiting PhD student at the AFAR lab, Department of Computer Science and Technology, University of Cambridge.

Before Ph.D., I received my Master of Research (MRes) Sport Business Degree with Distinction from the Institute for Sport Business, at Loughborough University, and BSc Sport Ecnomics and Management Degree at Beijing Sport University.

My research interests cover human-robot interaction, digital anthropomorphism, consumer behaviour, and digital communication.

Core Skills

• Behavioural Research; Consumer Behaviour; Data Mining

• Experiment Design/Quantitative/Statistical/Qualitative/Systematic Analysis

• Publications in the Top 3% of Classics Journal

• Grant and Funding Application

• Peer Reviewer

• Biometric Data Analysis (Eye-tracking/GSR)

• English (Fluent); Chinese (Native)