Activities & Interests

Activities

I am a Fellow of the Higher Education Academy (FHEA), a member of the British Academy Early Career Researcher Network (ECRN), a member of the American Marketing Association (AMA), and a member of the Association for Consumer Research (ACR).

I serve as a peer-reviewer in my field.

• Psychology & Marketing, Reviewer

• European Journal of Marketing, Reviewer

• American Marketing Association (AMA). 2023/24/25 AMA Summer/Winter Academic Conference, Reviewer

• Association for Consumer Research (ACR). 2024 ACR Annual Conference, Reviewer

• The Australian and New Zealand Marketing Academy (ANZMAC). 2024 ANZMAC Annual Conference, Reviewer

PhD Supervision

•Miss Veronica Deng (From 2024-), “AI Embedded Wearable Device Health Monitoring Application”, University of East Anglia, Co-supervision

Leadership and Volunteer

• 2021-2022. Postgraduate Research Representative, Loughborough University London

o Represented doctoral researchers in discussions with university colleagues, communicating cohort concerns and contributing to practical solutions and improvements to the postgraduate research experience.

• Oct. 2018. Telemetry Data Operations Volunteer, Six Day London, Telemetry Data Operations team

o Supported the event’s telemetry operations by fitting, monitoring and removing sensors from professional cyclists’ bicycles and liaising with athletes on equipment requirements throughout the competition.

• Apr. 2017. Conference Volunteer, CSMF Global Sports Industry Conference

o Supported delegate reception and the effective operation of the main conference venue.

• 2014/2016. Event Volunteer, NBA China Wukesong Games

o Assisted with spectator guidance, venue access and event operations.