Activities & Interests

Activities

I am a Fellow of the Higher Education Academy (FHEA), a member of the British Academy Early Career Researcher Network (ECRN), a member of the American Marketing Association (AMA), and a member of the Association for Consumer Research (ACR).

I serve as a peer-reviewer in my field.

• Psychology & Marketing, Reviewer

• European Journal of Marketing, Reviewer

• American Marketing Association (AMA). 2023/24/25 AMA Summer/Winter Academic Conference, Reviewer

• Association for Consumer Research (ACR). 2024 ACR Annual Conference, Reviewer

• The Australian and New Zealand Marketing Academy (ANZMAC). 2024 ANZMAC Annual Conference, Reviewer

PhD Supervision

•Miss Veronica Deng (From 2024-), “AI Embedded Wearable Device Health Monitoring Application”, University of East Anglia, Co-supervision

Leadership and Volunteer

• Oct. 2014/ 2016. Volunteer at the NBA China Wukesong Games, responsible for on-site entrance guidance and order maintenance.

• Apr. 2017. Volunteer at the CSMF Global Sports Industry Conference, responsible for maintaining order in the main conference hall and at the participants’ reception.

• Oct. 2018. Volunteer at Six Day London, Telemetry Data Operations team, responsible for fitting, monitoring, and removing telemetry sensors to professional athletes’ bikes pre/during/post-event and communicating with professional athletes regarding equipment and sensors.

• Oct. 2019. Volunteer at the 15th World Chinese Entrepreneurs Convention, responsible for the reception of VIPs and presentation of Tibetan companies and product exhibitions.

• Sep. 2021-Mar 2022. Postgraduate Research Representative at Loughborough University London, responsible for communicating with the University on behalf of the doctoral researchers, passing on problems and providing solutions.

• 2016-2018. Network Administrator intern at Information Network Centre in Beijing Sport University, responsible for daily campus network maintenance work.