Work Experience

Lecturer (Assistant Professor) in Marketing, University of Southampton, Southampton Business School, Department of Digital and Data Driven Marketing (November 2024-Now)

Lecturer (Assistant Professor) in Marketing, University of East Anglia, Norwich Business School (October 2023-October 2024)

Education

PhD in Digital Marketing and Technologies, Loughborough University, Insitute for Digital Technologies (2020-2024)

• Research Topic: Unlocking the Power of Digital Agency: Conceptualisation, Causality and Synergy.

• First Supervisor: Dr. Jie Meng, Deputy Director of Doctoral Programme (DDDP); Programme Director (PD) of Digital Marketing

• Second Supervisor: Dr. Xiyu Shi, Programme Director for MSc Digital Innovation Management

Visiting PhD student, AFAR Lab, University of Cambridge, Department of Computer Science and Technology (May 2023-Aug. 2023)

• Supervisor: Professor Hatice Gunes

MRes in Sport Business, Loughborough University, Insitute for Sport Business (2018-2019) (Best university in the world for sports-related subjects’ title for eighth consecutive year)

• Research Topic: London Cycling Market Analysis: The Influence of Age and Cycling Purpose on Environment Attitudes.

• Supervisor: Dr Roy Meriton

• GPA: Distinction

BSc in Sport Economics and Management, Beijing Sport University, School of Management (2014-2018) (Best sport-related subjects’ universities in China)

Other Visiting Experiences

Short Visiting, Grenoble Ecole de Management, Department of Marketing (Sep.2022)

Host: Dr Yan Meng

Publications

See publications page.

Research Skills

• Methods: Statistical Analysis (SEM, ANOVA/MANOVA, Regression Analysis), Semantic Analysis, Systematic Analysis (Bibliometric Analysis), Spatial Clustering Analysis (DBSCAN), Eye-tracking Analysis

• Software: SPSS, Amos/SmartPLS, Python, R, NVivo, VOSviewer/Bibliometrix R (Bibliometric Analysis), ArcGIS Pro, iMotions

Certificates

• Jan. 2022. “Advanced Google Analytics” Certificate

• Jan. 2022. “Google Analytics for Beginners” Certificate

• Jan. 2022. “Google Analytics Individual Qualification” Certificate

• Aug. 2021. Essential Teaching Skills Certificate, Loughborough University

• Dec. 2018. Certificate of Completion of Sport Agent Programme, Loughborough University