Education

Loughborough University, Insitute for Digital Technologies, PhD in Digital Marketing and Technologies (2020-2024)

Research Topic: Unlocking the Power of Digital Agency: Conceptualisation, Causality and Synergy.

First Supervisor: Dr. Jie Meng, Deputy Director of Doctoral Programme (DDDP); Programme Director (PD) of Digital Marketing

Second Supervisor: Dr. Xiyu Shi, Programme Director for MSc Digital Innovation Management

Loughborough University, Insitute for Sport Business, MRes in Sport Business (2018-2019)

Research Topic: London Cycling Market Analysis: The influence of Age and Cycling Purpose on Environment Attitudes.

Supervisor: Dr Roy Meriton

GPA: Distinction

Beijing Sport University, School of Management, BSc in Sport Ecnomics and Management (2014-2018)

Visiting Experiences

University of Cambridge, Department of Computer Science and Technology, Visiting PhD student (May 2023-Aug. 2023)

Supervisor: Professor Hatice Gunes

Research Topic: Humanizing Technology: Exploring the Intersection of Robotic Anthropomorphism, Affective Intelligence, and Consumer Well-Being.

Grenoble Ecole de Management, Department of Marketing, Short Visiting (Sep.2022)

Host: Dr Yan Meng

Publications

See publications page.

Reviewer

I serve as a peer-reviewer in my field.

• American Marketing Association (AMA). 2023/24 AMA Summer/Winter Academic Conference, Reviewer

• Association for Consumer Research (ACR). 2024 ACR Annual Conference, Reviewer

Research Skills

• Methods: Statistical Analysis (SEM, ANOVA/MANOVA, Regression Analysis), Semantic Analysis, Systematic Analysis (Bibliometric Analysis), Spatial Clustering Analysis (DBSCAN), Eye-tracking Analysis

• Software: SPSS, Amos/SmartPLS, Python, R, NVivo, VOSviewer/Bibliometrix R (Bibliometric Analysis), ArcGIS Pro, iMotions

Certificates

• Sep. 2023. “Fellowship of the Higher Education Academy”, Advance HE

• Jan. 2022. “Advanced Google Analytics” Certificate

• Jan. 2022. “Google Analytics for Beginners” Certificate

• Jan. 2022. “Google Analytics Individual Qualification” Certificate

• Aug. 2021. Essential Teaching Skills Certificate, Loughborough University

• Dec. 2018. Certificate of Completion of Sport Agent Programme, Loughborough University

Leadership and Volunteer

• Oct. 2014/ 2016. Volunteer at the NBA China Wukesong Games, responsible for on-site entrance guidance and order maintenance.

• Apr. 2017. Volunteer at the CSMF Global Sports Industry Conference, responsible for maintaining order in the main conference hall and at the participants’ reception.

• Oct. 2018. Volunteer at Six Day London, Telemetry Data Operations team, responsible for fitting, monitoring, and removing telemetry sensors to professional athletes’ bikes pre/during/post-event and communicating with professional athletes regarding equipment and sensors.

• Oct. 2019. Volunteer at the 15th World Chinese Entrepreneurs Convention, responsible for the reception of VIPs and presentation of Tibetan companies and product exhibitions.

• Sep. 2021-Mar 2022. Postgraduate Research Representative at Loughborough University London, responsible for communicating with the University on behalf of the doctoral researchers, passing on problems and providing solutions.

• 2016-2018. Network Administrator intern at Information Network Centre in Beijing Sport University, responsible for daily campus network maintenance work.