Publications

Academic publications

Check out my Google Scholar profile for a full list of my publications.

A highlighted subset is listed below - these are papers I played a large role in or am otherwise proud to have as part of my portfolio.

•Ying Feng, Jie Meng (2023), “Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention,” Journal of Interactive Marketing, 58(2-3), 167-184. doi: [10.1177/10949968231156530](https://doi.org/10.1021/acsestwater.1c00434 (ABS 3, IF:11.8, SSCI, Q1)

Conference papers

•Ying Feng, Jie Meng, “Exploring the Dimensions of Technological Anthropomorphism: Insights into Human-Agent Interaction and Consumer Behaviour,” Association for Consumer Research Conference (ACR), September 26-28, 2024, Paris, France

• Ying Feng, Jie Meng, “Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience,”American Marketing Association (AMA) Summer Academic Conference, Aug 4-6, 2023, San Francisco, California, USA

•Jie Meng, Ying Feng, Kate Mingjie Ji, Brian King, “How Does Distance Matter to Third-place Experience? Role of Seat Arrangements and Social Distancing Signages,”Global Marketing Conference (GMC), July 20-23, 2023, Seoul, South Korea

•Ying Feng, Jie Meng, “Impact of Digital Agent’s Types and Humanoid Features on Para-social Relationship: Evidence of Online Gym Exercises,” The European Marketing Academy (EMAC) Annual Conference, May 23-26, 2023, Odense, Denmark